THE WORLD HAS EVOLVED AND BUSINESS HAS TO DO THE SAME

What is the definition of a modern B2B buyer?

Understanding the B2B cycle of purchasing is to realise that it can extend over many years. The typical buyer is cautious and very often risk adverse and changing suppliers could potentially mean a poor purchasing decision, and implications to the buyers reputation and the business they represent.

Time poor is also typical, and stiff competition in most industries means buyers have a great deal of choice. Justifying a purchasing decision means research is key for most buyers before they make any form of conscious decision. Confidence to deliver is fundamental with the final choice of supplier, and the difficulty most suppliers have is persuading a buyer to step away from what is comfortable, which could be the incumbent supplier or a known brand.

'With a small window of opportunity available your future sales success is based on delivering high quality social content to engage with your audience. When conscious recognition of your offering becomes relevant, the natural process is to nurture, build relationships and generate tangible sales opportunity.'

HOW DO WE GENERATE LEADS FOR OUR CLIENTS?

InMail marketing to nurture and generate leads is very much a bespoke service, and purely geared towards clients who trade with other businesses and look to establish a strong network of contacts and continuous flow of sales opportunity. The service is appropriate for most B2B businesses, but will require initial research to establish the potential and direction for your business.

InMail is offered as an extension to either your own social posting on the LinkedIn platform, or as an addition to our service where we create the content and keep your LinkedIn timelines moving with engaging content. We strongly recommend in order for the service to succeed, regular content is an absolute necessity to maximise response and potential sales leads.

THE LEAD NURTURING PROCESS

LI-PROCESS

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