Demand great visual marketing communications and make your business jive!
How many marketing communications have you seen this week that are consciously memorable on first sight, i.e. you can recall the key messages and the name of the product/service/brand.
And now think about how many have you seen that have not even registered? Maybe even this one?
Messages received this week via advertising and marketing mediums – approx 60,000 +
Number that didn’t register consciously – 59,999 +
…and the one I can name? The new Evian advert with the baby bodies printed on t-shirts worn by adults. By merging photographic stills the agency has created a sequence of jive dancing ‘babies’ with adult heads. Strange, but true.
Seen it? It is nearly as good as the roller skating babies, but not quite. It is however still brilliant – wickedly creative and appealing – instantly memorable and not a single word muttered for the whole 60 or more seconds.
Although there is no voiceover or overt content of sales message – it still says “active, fit, lifestyle, fun, youth and sensible too” at the same time – all of these are key messages for Evian. This advert is therefore a brilliant demonstration of strong visual communication.
Consider this example when we say that good design is ‘nice’ and does a job, clever visual communication could transform your business.
If your marketing is not driving sales then it is likely your message, or the way this is being communicated, is not appealing to your audience. Too many business owners overlook this vital piece of the marketing jigsaw. Strategy is all well and good, but without a strong clear message and a product that stands up, it simply won’t work.
Ready to discover how to make your business jive, not waltz ? Read more of this article.
It goes without saying that here at Elan all of the above is second nature. If you haven’t time to read it all now, bookmark the page and come back later. Alternatively, if you just wish to see or hear about the great results we already get for so many businesses, enquire now or visit our case studies.
There are many ways to communicate effectively with your customers and perhaps the most crucial of those is to identify a great graphic design agency or graphic designer who can demonstrate the ability to produce strong visual communication that excites and grabs the attention yet informs and educates as well as catering for such a busy, instant world.
The need to stand out from the crowd in the marketplace is essential and can contribute greatly to the success of your campaign. So, whether you are on the lookout for a great marketing communications agency, graphic designer or graphic design agency, here are some key pointers on what to look for when scouting:-
- High degree of artistic ability coupled with a responsible and proactive work ethic
- Sound commercial awareness through an excellent understanding of business and marketing basics. It is particularly important that your graphic designer knows how translate this business and marketing knowledge into create effective campaigns that drive sales
- Ability to visualise, adapt and leverage ideas to create an experience of the product or service tailored to your target audience (and sometimes, multiple target audiences and certainly multichannelled)
- Sufficient versatility in design style to do this across a variety of sectors, markets and channels, whilst maintaining brand character and style
- Comprehensive knowledge and skill of popular creative software packages and experience of industry production management software and process
Great graphic design? How about even greater visual marketing communications?
This article is about how to spot a great graphic designer or marketing agency and the answer is simple – not just someone who can make the page look good with pretty colours and images but someone who also has an eye for commercial opportunity and sound marketing knowledge.
This way they can benefit a client at the most critical level. This way they can create not just graphic design but develop and nurture relationships through strong visual communications for the product or service, to encourage and “pull” higher and/or improved sales enquiries, building business.
At whichever level you choose to engage (and whether they’re integrated or not) an effective marketing agency also fits this type of profile. A good marketing agency will always take an active interest in the longer term development of your business and share with you their years of experience and knowledge to produce appropriate, timely and most importantly strong, cost effective marketing communications. To ensure your investment is properly maximised, this ethos should not just reside with one or two individuals but be prevalent throughout the entire organisation.
Find out more about us and how we work or contact us today for more information on how we can help you to build your brand and ultimately your business.