Two years ago I decided that most of my marketing was a total waste of money.
Being in a ‘niche’ market where only 4% of the population participate my marketing needed to be more targeted.
This is when I decided to link up with ‘Elan’.
Social media seemed to be the right direction but with limited expertise and time I needed a partner who understood my needs/industry and could develop both a social media campaign and a concerted email program.
I looked at a number of local companies (felt I needed that face to face contact) and Elan came out top.
In the 18 months we have been together the project has been excellent. With many more oportunities to explore I can only see it getting stronger and progressive.
Additionally the costs are now much more in line with what I expect from a concentrated marketing campaign without all the wastage!