For many businesses, the benefits of social media are not quite yet clear and many business owners find themselves undertaking social media with little or no research, experience or appreciation of what is involved or if indeed social media marketing is for them.
Social media can be a very powerful medium for brand awareness raising and direct selling if used correctly and if you are considering social media for your business, here are a few basic pointers on how to get started:
THINK about whether it is relevant. Social media marketing doesn’t suit all types of businesses – a pop/rock band may benefit far more from social media campaigns than the local garage for example.
DO undertake social media with eyes wide open – research the most suitable social media platforms for your business and focus on these.
DON’T overstretch yourself – with so many networks and despite all the wonderful tools available to social media marketers today, social media posting can be time consuming if you make it. Better to post good information to two or three highly visible online profiles than poor information to 100 “invisible” ones.
DON’T talk exclusively on one subject – mix up your posts with information about the industry, your business and ensure that you pass on good information you find.
KEEP it short and sweet and don’t over post “sales” orientated messages.
BE consistent – post regularly with varying pieces of information and messages; keep it interesting for the reader.
USE your website newsfeed (if you have one) to post to social media networks and vice versa.
If you are serious about social media marketing or are currently campaigning with no return on investment and are not sure where to start, please contact Sam or Mark to find out more about our social media training or social media management services.