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SEO and Google Ads

Maximising Online Visibility: How SEO and Google Ads…

In the ever-evolving landscape of digital marketing, the synergy between SEO (Search Engine Optimisation) and Google Ads has become indispensable…

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Google’s Strong Focus on Websites Offering Supportive and…

Lately, Google has placed significant importance on websites that provide supportive and informative content. This shift in priority isn't random;…

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Search Engine Optimising

How can I make my website rank higher…

This is a question that has been asked a million and one times all over the world. The ‘golden egg’…

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Multimedia Content

How to ensure your website is customer focused…

Enhancing the customer experience on your website involves offering valuable and user-friendly content that caters to your audience's needs and…

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Marketing consultancy

The power of microtargeting – are you targeting…

As a marketing consultant of 40 years, it astounds me that businesses are still using aged techniques to target prospective…

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Swing high, swing low, sweet SEO, how high…

You’ve probably heard the term SEO before but if you’re not familiar with how websites work, you might not know…

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INCREASE YOUR ENGAGEMENT AND ORGANIC REACH IN 2022!

Posted on January 27, 2022 by Elan “As social media platforms continue to prioritise paid posts over organic, it’s important…

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NEW YEAR DOLDRUMS OR NEW YEAR OPPORTUNITIES? WHERE…

To say we have had a disruptive and disconcerting two years would be the understatement of the last decade. However,…

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Social Media & Content Marketing – Client Expectation,…

"Standing still is the fastest way of moving backwards in a rapidly changing world." Lauren Bacall (1924-2014)   It is…

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search marketing

Successful search & content marketing

    The ‘golden egg’ for business owners is ensuring products and services are seen by hundreds or even thousands…

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Social media marketing

The Aggregation of Marginal Gains

                    Websites are undoubtedly the most important marketing asset a business…

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Online Marketing

Don’t waste time and money!

Firstly, let me introduce myself. My name is Mark Fiddes, I have been marketer for over 30 years, working with…

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Branding services

A brand is for life, not just for…

I would firstly like to apologise for using the festive C word in August, and for borrowing the headline adopted…

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business consulting services

The power of branding!

As a marketing consultant to many businesses, one of the key aspects (or in fact the key aspect) of success…

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Website design service

The website dilemma – is yours a fully-fledged…

If you want to enhance the position of your business in the market place you need to change your perception…

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Marketing Process

Expressing emotion in your marketing, and giving the…

As a marketing consultant, my role is to explore opportunities that help to build individual brands, creating greater targeting and…

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Social media marketing

Social Media, are you taking advantage of this…

For most business owners, Social Media and how to utilise it for business can be a bit of a mystery.…

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Marketing consultant

Being ethical, is there any other way to…

I remember speaking at a seminar in Chelmsford, which must be a good nine or ten years ago. I was…

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Proactive marketing

Be consistent, creative and integrate your marketing activity…

Marketing can be a grey area for most business owners, and creating consistency within your marketing activity is probably the…

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Do you know the prospective clients who are…

Although marketing and sales success is defined by consistency, choice of mediums, how creative you are with your approach, and…

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Digital marketing

Are you GDPR compliant; Are you ready?

I promise I am not writing another article about how you must be compliant or you will be subject to…

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Google Ads

Are we going to see the demise in…

At first glance you may think the headline is the representation of madness, but the reality is it is already…

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Marketing measurement – how do you plan and…

Working with a variety of businesses provides me with a unique insight into each business model. It isn’t just about…

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Google Search optimisation

Is it a search engine pandemic, or just…

In the days of uncertainty, those of us who work on the task of achieving high ranking for our client’s…

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SEO service

Brand association SEO, do you know what it…

Leveraging your ranking by thinking outside of the box is something we marketers think about all the time. SEO isn’t…

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Marketing Planning Services

What you should consider for a successful marketing…

In forty years of advising clients, I can honestly and respectfully say I have seen just about every conceivable mistake…

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Lauren Morton joins Elan Markerting

Lauren Morton joins Elan bringing journalistic and real estate experience. Colchester-based Elan Marketing has appointed Lauren Morton to head up…

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Marketing advice: what is it or what should…

I always find this a fascinating subject. I hear businesses owners’ previous experiences of marketing advice and sometimes I despair…

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