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Understanding the statistics analysis

Marketing is sometimes considered an unknown quantity. Client/customer reaction, what creative works best and where to spend your valuable budget wisely are all considerations and invariably require a high degree of analysis to find out the answers to those questions. However, marketing isn’t as difficult a process when achieving a high degree of optimisation, it is a process of understanding that culminates in a continuous upwards trend in relation to results and your return on investment.

Before you embark on a process and period of due diligence and analysis, it is important to firstly understand your market. Who you need to be communicating with, what your prospective customers wish to see and how you can influence the greatest percentage of them to purchase is all part of the planning process. Understand this first, then focus on how to optimise those results to achieve the desired outcome.