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LET CREATIVE THINKING THE LEAD THE WAY

We often refer to ourselves as an outsourced marketing department, and in real terms that is exactly what we are, whether that is to work alongside existing client marketing professionals, or to provide a much needed marketing resource to help grow the profile of the company.

As marketing professionals, we are also creative thinkers and looking for opportunities to leverage the brands we work for continuously. Whether that is creating disruptive marketing ideas to make a brand stand out, or input into general digital marketing campaigns that looks to attract greater interest in the brand.

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Creative Thinking

The key to success in marketing comes down to three very simple activities. The strength of the creativity, strength of targeting and consistency of delivery. Businesses can fall down in one or indeed all three areas, and it is not uncommon to see mixed representations of the brand with poor execution of design work, a blanket and rather non-strategic approach to marketing, and of course irregular delivery, or very often absent delivery of any form of marketing.

Our methods in how we work with clients are very strategic, and unless we have a concise plan that has been deliberated and researched, we certainly would look to start the marketing process, so creative thinking and looking at methods of delivery are the essentially ingredient when embarking on the creation of a marketing strategy. What messages and emotional selling points do we need to display to create a buy in process. Creating thinking starts from day one!

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CREATIVE IMPLEMENTATION

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Once you have a strategy, and understand the direction your creative needs to take, you then need to becreative in how what you are going to deliver. Design of your marketing collateral, how it needs to present itself and what it needs to say to your audience. What is it trying to achieve, and what are the anticipated results

of producing your asset based collateral. It is OK to have a great website or brochure that is beautifully designed, but the power of influence is how that collateral hooks in the recipients, how it engages with them, and ticks all of the boxes in the decision-making process.

At Elan we not only have a talented team of designers, they are also talented marketers. It is not just about great design, it is producing great design that gets results.

Ongoing Marketing and Continuous Creativity

As part of our marketing consultancy and planning services, we can produce short, medium and long-term marketing strategies and plans tailored to your suit your budget and reflect your growth plans. If you already have a marketing plan that is gathering dust and could do with an update and refresh, we guarantee fresh input and ideas as part of our commitment to combining the best of traditional and the latest marketing techniques. Working with you to understand your business, its environment and the potential targets, we translate this into real results that improve ROI in marketing spend time after time.

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