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You’ve probably heard the term SEO before but if you’re not familiar with how websites work, you might not know what it stands for or just how beneficial it is for your business.  What is SEO? SEO, meaning Search Engine Optimisation, are the steps used to encourage Google to rank a website or a webpage

I always find this a fascinating subject. I hear businesses owners’ previous experiences of marketing advice and sometimes I despair at what I learn. Of course, marketing advisors or consultants are there to give advice on best how to market a company’s products and services. That is without question. However, there is so much more

Lauren Morton joins Elan bringing journalistic and real estate experience. Colchester-based Elan Marketing has appointed Lauren Morton to head up content and social. Lauren’s role is to bring her huge editorial experience forming part of Elan Marketing’s ambitious plans to grow the digital team, expanding upon the creative strengths of an already very accomplished team.

Leveraging your ranking by thinking outside of the box is something we marketers think about all the time. SEO isn’t just about adopting the right keywords in the right locations, or those keywords you think your searchers are looking for, it is about leveraging on the back of your associated brands as well. It’s about