I always find this a fascinating subject. I hear businesses owners’ previous experiences of marketing advice and sometimes I despair at what I learn. Of course, marketing advisors or consultants are there to give advice on best how to market a company’s products and services. That is without question. However, there is so much more
Lauren Morton joins Elan bringing journalistic and real estate experience. Colchester-based Elan Marketing has appointed Lauren Morton to head up content and social. Lauren’s role is to bring her huge editorial experience forming part of Elan Marketing’s ambitious plans to grow the digital team, expanding upon the creative strengths of an already very accomplished team.
Leveraging your ranking by thinking outside of the box is something we marketers think about all the time. SEO isn’t just about adopting the right keywords in the right locations, or those keywords you think your searchers are looking for, it is about leveraging on the back of your associated brands as well. It’s about
Marketing can be a grey area for most business owners, and creating consistency within your marketing activity is probably the key underlying denominator to building success. Having been a marketer advising businesses for over 30 years, and gaining huge experience across most sectors and business types, when I look at a new clients historical marketing