What you should consider for a successful marketing outcome?

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In forty years of advising clients, I can honestly and respectfully say I have seen just about every conceivable mistake that could be made when seeking marketing perfection. In reality, ‘marketing perfection’ doesn’t exist. The most successful marketers are continually evaluating their spending, creativity, tone of voice and delivery, seeking improvements and gains from their
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Social Media, are you taking advantage of this fantastic medium yet?

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For most business owners, Social Media and how to utilise it for business can be a bit of a mystery. Certainly, the digital age of marketing is a confusion for most in comparison to the more traditional mediums utilising printed technology, but how to exploit Social Media brings up a lot of questions when I
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Social: The only way to connect with your customers & prospects 24/7

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Acquiring new customers for your products and services is not an easy process for most businesses. Companies nowadays are looking for an edge over the competition, and a position in the market place that gives them the advantage. USPs are almost a thing of the past with most businesses struggling to define or communicate what
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Content Marketing & Social Media – the benchmark for future marketing

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Undoubtedly, the industry of marketing has changed dramatically over the past 5-10 years. We have seen the major influence the internet has had on our lives, and as a result we are now starting to experience a Content Marketing revolution. The changes are also reinventing the way we communicate with our customers, and this revolution
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