New year doldrums or new year opportunities? Where are you now?

Posted on by
To say we have had a disruptive and disconcerting two years would be the understatement of the last decade. However, Omicron and variants aside, we are heading into a predicted period of significant growth, part pandemic recovery, part supply chain recovery and some latent demand, and the rest fueled by businesses who have taken a
read more
Posted in

What you should consider for a successful marketing outcome?

Posted on by
In forty years of advising clients, I can honestly and respectfully say I have seen just about every conceivable mistake that could be made when seeking marketing perfection. In reality, ‘marketing perfection’ doesn’t exist. The most successful marketers are continually evaluating their spending, creativity, tone of voice and delivery, seeking improvements and gains from their
read more
Posted in

Social Media, are you taking advantage of this fantastic medium yet?

Posted on by
For most business owners, Social Media and how to utilise it for business can be a bit of a mystery. Certainly, the digital age of marketing is a confusion for most in comparison to the more traditional mediums utilising printed technology, but how to exploit Social Media brings up a lot of questions when I
read more
Posted in

Social: The only way to connect with your customers & prospects 24/7

Posted on by
Acquiring new customers for your products and services is not an easy process for most businesses. Companies nowadays are looking for an edge over the competition, and a position in the market place that gives them the advantage. USPs are almost a thing of the past with most businesses struggling to define or communicate what
read more
Posted in