SEO

Is it a search engine pandemic, or just a bit of a cold?

Posted on July 1, 2020 by Elan

In the days of uncertainty, those of us who work on the task of achieving high ranking for our client’s websites have been experiencing a form of a ‘pandemic’ of our own. OK, it isn’t life threatening but it certainly is unsettling, and unstable. Instability is a prerequisite to rumour and fake news. Social media

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SEO, don’t rely on the Wizard of OZ to get you ranked!

Posted on October 26, 2017 by Elan

I will never forget the interesting article I read written by a guy in Australia who had built up a very large SEO business based on the model of making sure they could bring on more subscribers to their service on the front end than they lost at the other end. Absolutely nothing wrong with

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The Aggregation of Marginal Gains

Posted on May 11, 2017 by Elan

Websites are undoubtedly the most important marketing asset a business can own. Without this, businesses become difficult to find, and very often are not considered a serious proposition if they don’t have a good website. The general perception is if the website isn’t much good, then how the company performs is probably very much the

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Successful search & content marketing

Posted on April 9, 2017 by Elan

The ‘golden egg’ for business owners is ensuring products and services are seen by hundreds or even thousands of prospective buyers, and today’s marketing environment is providing businesses with some incredible opportunities to do just that. Search Engine Optimisation (SEO)? The internet has become a beast for many businesses, unable to achieve high ranking for

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There is only going to be one winner…

Posted on July 17, 2014 by Elan

Search experts and those that keep up with such things will be aware that Google have [once again], moved the goal-posts for page listings, by removing profile pictures and Google+ information from search engine listed posts by bloggers validated under the Google’s authorship scheme. In their place, these listings now have a byline attached. Google’s

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