What you should consider for a successful marketing outcome?

Posted on by
In forty years of advising clients, I can honestly and respectfully say I have seen just about every conceivable mistake that could be made when seeking marketing perfection. In reality, ‘marketing perfection’ doesn’t exist. The most successful marketers are continually evaluating their spending, creativity, tone of voice and delivery, seeking improvements and gains from their
read more
Posted in

Is it a search engine pandemic, or just a bit of a cold?

Posted on by
In the days of uncertainty, those of us who work on the task of achieving high ranking for our client’s websites have been experiencing a form of a ‘pandemic’ of our own. OK, it isn’t life threatening but it certainly is unsettling, and unstable. Instability is a prerequisite to rumour and fake news. Social media
read more
Posted in

SEO, don’t rely on the Wizard of OZ to get you ranked!

Posted on by
I will never forget the interesting article I read written by a guy in Australia who had built up a very large SEO business based on the model of making sure they could bring on more subscribers to their service on the front end than they lost at the other end. Absolutely nothing wrong with
read more
Posted in

The Aggregation of Marginal Gains

Posted on by
Websites are undoubtedly the most important marketing asset a business can own. Without this, businesses become difficult to find, and very often are not considered a serious proposition if they don’t have a good website. The general perception is if the website isn’t much good, then how the company performs is probably very much the
read more
Posted in

Successful search & content marketing

Posted on by
The ‘golden egg’ for business owners is ensuring products and services are seen by hundreds or even thousands of prospective buyers, and today’s marketing environment is providing businesses with some incredible opportunities to do just that. Search Engine Optimisation (SEO)? The internet has become a beast for many businesses, unable to achieve high ranking for
read more
Posted in