SEO

New year doldrums or new year opportunities? Where are you now?

Posted on January 14, 2022 by Elan

To say we have had a disruptive and disconcerting two years would be the understatement of the last decade. However, Omicron and variants aside, we are heading into a predicted period of significant growth, part pandemic recovery, part supply chain recovery and some latent demand, and the rest fueled by businesses who have taken a

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What you should consider for a successful marketing outcome?

Posted on May 26, 2021 by Elan

In forty years of advising clients, I can honestly and respectfully say I have seen just about every conceivable mistake that could be made when seeking marketing perfection. In reality, ‘marketing perfection’ doesn’t exist. The most successful marketers are continually evaluating their spending, creativity, tone of voice and delivery, seeking improvements and gains from their

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Is it a search engine pandemic, or just a bit of a cold?

Posted on July 1, 2020 by Elan

In the days of uncertainty, those of us who work on the task of achieving high ranking for our client’s websites have been experiencing a form of a ‘pandemic’ of our own. OK, it isn’t life threatening but it certainly is unsettling, and unstable. Instability is a prerequisite to rumour and fake news. Social media

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SEO, don’t rely on the Wizard of OZ to get you ranked!

Posted on October 26, 2017 by Elan

I will never forget the interesting article I read written by a guy in Australia who had built up a very large SEO business based on the model of making sure they could bring on more subscribers to their service on the front end than they lost at the other end. Absolutely nothing wrong with

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The Aggregation of Marginal Gains

Posted on May 11, 2017 by Elan

Websites are undoubtedly the most important marketing asset a business can own. Without this, businesses become difficult to find, and very often are not considered a serious proposition if they don’t have a good website. The general perception is if the website isn’t much good, then how the company performs is probably very much the

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