Is it a search engine pandemic, or just a bit of a cold?

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In the days of uncertainty, those of us who work on the task of achieving high ranking for our client’s websites have been experiencing a form of a ‘pandemic’ of our own. OK, it isn’t life threatening but it certainly is unsettling, and unstable. Instability is a prerequisite to rumour and fake news. Social media
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Are you GDPR compliant; Are you ready?

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I promise I am not writing another article about how you must be compliant or you will be subject to a fine of 4% of global turnover, or the ICO will be raiding your business premises anytime soon (Cambridge Analytica like) because you missed a comma off of your compliance statement. GDPR has certainly hit
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The power of branding!

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As a marketing consultant to many businesses, one of the key aspects (or in fact the key aspect) of success I always put to a client is I am here to help you build a brand. Clients that take this on board become obsessive in their desire to build their brand and reputation inevitably experiencing
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Don’t waste time and money!

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Firstly, let me introduce myself. My name is Mark Fiddes, I have been marketer for over 30 years, working with some of the largest and smallest companies across the globe in that time. I am known for my straight talking when it comes to marketing, so I thought I would share some FACTS not fiction
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The Aggregation of Marginal Gains

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Websites are undoubtedly the most important marketing asset a business can own. Without this, businesses become difficult to find, and very often are not considered a serious proposition if they don’t have a good website. The general perception is if the website isn’t much good, then how the company performs is probably very much the
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