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SEO and Google Ads

Maximising Online Visibility: How SEO and Google Ads Work Simultaneously

In the ever-evolving landscape of digital marketing, the synergy between SEO (Search Engine Optimisation) and Google Ads has become indispensable for businesses aiming to maximise their online visibility and drive targeted traffic to their websites. By using these two strategies, businesses can not only increase their chances of appearing prominently in search engine results but […]

Google’s Strong Focus on Websites Offering Supportive and Informative Content

Lately, Google has placed significant importance on websites that provide supportive and informative content. This shift in priority isn’t random; it reflects a larger trend in how search engines evaluate and rank websites. Understanding why Google values supportive and informative content can offer valuable insights for website owners and content creators aiming to enhance their […]

Search Engine Optimising

How can I make my website rank higher on search engines?

This is a question that has been asked a million and one times all over the world. The ‘golden egg’ for many businesses is achieving that all-important high ranking for customer focused search queries. Search Engine Optimisation very often has that mystical feel around it, but we can assure you, there is no black magic […]

Multimedia Content

How to ensure your website is customer focused and maximises customer experience

Enhancing the customer experience on your website involves offering valuable and user-friendly content that caters to your audience’s needs and preferences. As website creators, we know all too well about the merits of the customer journey, and the importance of time spent on site. To do this, you must make that experience worthwhile. Here are […]

Marketing consultancy

The power of microtargeting – are you targeting your prospects effectively?

As a marketing consultant of 40 years, it astounds me that businesses are still using aged techniques to target prospective customers and clients. It’s an archaic venture if you ignore microtargeting and should only be reserved for those who can afford to be that complacent. The likes of ‘big brands’ have the budgets to waste […]

Swing high, swing low, sweet SEO, how high can you go?

You’ve probably heard the term SEO before but if you’re not familiar with how websites work, you might not know what it stands for or just how beneficial it is for your business.  What is SEO? SEO, meaning Search Engine Optimisation, are the steps used to encourage Google to rank a website or a webpage […]

INCREASE YOUR ENGAGEMENT AND ORGANIC REACH IN 2022!

Posted on January 27, 2022 by Elan “As social media platforms continue to prioritise paid posts over organic, it’s important to know how to continue to capitalise on your organic reach and engagement to continue to keep your audience engaged. Having a social media strategy in place is key to building your presence online, but there […]

NEW YEAR DOLDRUMS OR NEW YEAR OPPORTUNITIES? WHERE ARE YOU NOW?

To say we have had a disruptive and disconcerting two years would be the understatement of the last decade. However, Omicron and variants aside, we are heading into a predicted period of significant growth, part pandemic recovery, part supply chain recovery and some latent demand, and the rest fueled by businesses who have taken a […]

Social Media & Content Marketing – Client Expectation, Market Reality & Seriously Hard Work

“Standing still is the fastest way of moving backwards in a rapidly changing world.” Lauren Bacall (1924-2014)   It is abundantly clear by now that a social media presence for any business is an absolute must. Industry figures now tell us that there are a staggering number of users across all social media platforms and […]

search marketing

Successful search & content marketing

    The ‘golden egg’ for business owners is ensuring products and services are seen by hundreds or even thousands of prospective buyers, and today’s marketing environment is providing businesses with some incredible opportunities to do just that. Search Engine Optimisation (SEO)? The internet has become a beast for many businesses, unable to achieve high […]