Articles

Are you GDPR compliant; Are you ready?

Posted on May 9, 2018 by Elan

I promise I am not writing another article about how you must be compliant or you will be subject to a fine of 4% of global turnover, or the ICO will be raiding your business premises anytime soon (Cambridge Analytica like) because you missed a comma off of your compliance statement. GDPR has certainly hit

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The power of branding!

Posted on September 19, 2017 by Elan

As a marketing consultant to many businesses, one of the key aspects (or in fact the key aspect) of success I always put to a client is I am here to help you build a brand. Clients that take this on board become obsessive in their desire to build their brand and reputation inevitably experiencing

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Don’t waste time and money!

Posted on June 18, 2017 by Elan

Firstly, let me introduce myself. My name is Mark Fiddes, I have been marketer for over 30 years, working with some of the largest and smallest companies across the globe in that time. I am known for my straight talking when it comes to marketing, so I thought I would share some FACTS not fiction

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The Aggregation of Marginal Gains

Posted on May 11, 2017 by Elan

Websites are undoubtedly the most important marketing asset a business can own. Without this, businesses become difficult to find, and very often are not considered a serious proposition if they don’t have a good website. The general perception is if the website isn’t much good, then how the company performs is probably very much the

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Successful search & content marketing

Posted on April 9, 2017 by Elan

The ‘golden egg’ for business owners is ensuring products and services are seen by hundreds or even thousands of prospective buyers, and today’s marketing environment is providing businesses with some incredible opportunities to do just that. Search Engine Optimisation (SEO)? The internet has become a beast for many businesses, unable to achieve high ranking for

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