What you should consider for a successful marketing outcome?

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In forty years of advising clients, I can honestly and respectfully say I have seen just about every conceivable mistake that could be made when seeking marketing perfection. In reality, ‘marketing perfection’ doesn’t exist. The most successful marketers are continually evaluating their spending, creativity, tone of voice and delivery, seeking improvements and gains from their
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The power of branding!

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As a marketing consultant to many businesses, one of the key aspects (or in fact the key aspect) of success I always put to a client is I am here to help you build a brand. Clients that take this on board become obsessive in their desire to build their brand and reputation inevitably experiencing
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Social: The only way to connect with your customers & prospects 24/7

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Acquiring new customers for your products and services is not an easy process for most businesses. Companies nowadays are looking for an edge over the competition, and a position in the market place that gives them the advantage. USPs are almost a thing of the past with most businesses struggling to define or communicate what
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