Content Marketing

Don’t waste time and money!

Posted on June 18, 2017 by Elan

Firstly, let me introduce myself. My name is Mark Fiddes, I have been marketer for over 30 years, working with some of the largest and smallest companies across the globe in that time. I am known for my straight talking when it comes to marketing, so I thought I would share some FACTS not fiction

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The Aggregation of Marginal Gains

Posted on May 11, 2017 by Elan

Websites are undoubtedly the most important marketing asset a business can own. Without this, businesses become difficult to find, and very often are not considered a serious proposition if they don’t have a good website. The general perception is if the website isn’t much good, then how the company performs is probably very much the

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Successful search & content marketing

Posted on April 9, 2017 by Elan

The ‘golden egg’ for business owners is ensuring products and services are seen by hundreds or even thousands of prospective buyers, and today’s marketing environment is providing businesses with some incredible opportunities to do just that. Search Engine Optimisation (SEO)? The internet has become a beast for many businesses, unable to achieve high ranking for

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Social: The only way to connect with your customers & prospects 24/7

Posted on February 28, 2017 by Elan

Acquiring new customers for your products and services is not an easy process for most businesses. Companies nowadays are looking for an edge over the competition, and a position in the market place that gives them the advantage. USPs are almost a thing of the past with most businesses struggling to define or communicate what

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Content marketing is complex – want to know how to make it uncomplicated?

Posted on January 28, 2017 by Elan

I was recently in a meeting with a brand new prospective customer who had called me in following recommendation from a local business coach. The overall brief was for me to analyse his marketing spend and help him to achieve a better return in investment. Usual hand shaking and commenting on the weather over, he

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