Marketing Blog, Marketing Experts, Essex and Suffolk,

What you should consider for a successful marketing outcome?

Posted on May 26, 2021 by Elan

In forty years of advising clients, I can honestly and respectfully say I have seen just about every conceivable mistake that could be made when seeking marketing perfection. In reality, ‘marketing perfection’ doesn’t exist. The most successful marketers are continually evaluating their spending, creativity, tone of voice and delivery, seeking improvements and gains from their

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Brand association SEO, do you know what it is and how powerful it can be for your business?

Posted on May 18, 2021 by Elan

Leveraging your ranking by thinking outside of the box is something we marketers think about all the time. SEO isn’t just about adopting the right keywords in the right locations, or those keywords you think your searchers are looking for, it is about leveraging on the back of your associated brands as well. It’s about

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ELAN MARKETING HEADS UP ITS DIGITAL MARKETING DEPARTMENT

Posted on September 28, 2020 by Elan

Colchester-based Elan Marketing has appointed Florence Harrington to head up its digital marketing department. Florence’s role as Digital Marketing Manager/Strategist forms part of Elan Marketing’s ambitious plans to grow the digital team, expanding upon creative strengths of an already very accomplished team. Florence has had a long history working client-side in marketing manager roles and

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Is it a search engine pandemic, or just a bit of a cold?

Posted on July 1, 2020 by Elan

In the days of uncertainty, those of us who work on the task of achieving high ranking for our client’s websites have been experiencing a form of a ‘pandemic’ of our own. OK, it isn’t life threatening but it certainly is unsettling, and unstable. Instability is a prerequisite to rumour and fake news. Social media

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Marketing measurement – how do you plan and measure your marketing investment?

Posted on February 6, 2019 by Elan

Working with a variety of businesses provides me with a unique insight into each business model. It isn’t just about the sector the business trades in, it is about the financial model, and this is highly relevant to how you market your business. Marketing planning should always start with the figures and the scalability of

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