creative

Be consistent, creative and integrate your marketing activity with your sales!

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Marketing can be a grey area for most business owners, and creating consistency within your marketing activity is probably the key underlying denominator to building success. Having been a marketer advising businesses for over 30 years, and gaining huge experience across most sectors and business types, when I look at a new clients historical marketing
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Ethical-way

Being ethical, is there any other way to do business?

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I remember speaking at a seminar in Chelmsford, which must be a good nine or ten years ago. I was talking about the internet, and how most of the great ideas hadn’t yet been invented, and that some of these great ideas would be worth £billions. I was trying to inspire the audience, and hoped
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socialmedia

Social Media, are you taking advantage of this fantastic medium yet?

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For most business owners, Social Media and how to utilise it for business can be a bit of a mystery. Certainly, the digital age of marketing is a confusion for most in comparison to the more traditional mediums utilising printed technology, but how to exploit Social Media brings up a lot of questions when I
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emotions-email

Expressing emotion in your marketing, and giving the reasons WHY!

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As a marketing consultant, my role is to explore opportunities that help to build individual brands, creating greater targeting and traction in front of specific target audiences. The goal is to build a much stronger buy-in around those brands, what they stand for, and importantly WHY a prospective client or customer should choose that brand
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seo-wizardsblog

SEO, don’t rely on the Wizard of OZ to get you ranked!

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I will never forget the interesting article I read written by a guy in Australia who had built up a very large SEO business based on the model of making sure they could bring on more subscribers to their service on the front end than they lost at the other end. Absolutely nothing wrong with
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