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I remember speaking at a seminar in Chelmsford, which must be a good nine or ten years ago. I was talking about the internet, and how most of the great ideas hadn’t yet been invented, and that some of these great ideas would be worth £billions. I was trying to inspire the audience, and hoped

As a marketing consultant, my role is to explore opportunities that help to build individual brands, creating greater targeting and traction in front of specific target audiences. The goal is to build a much stronger buy-in around those brands, what they stand for, and importantly WHY a prospective client or customer should choose that brand

If you want to enhance the position of your business in the market place you need to change your perception of your website from merely being an online presence, to being a valuable asset and marketing tool. All too often I come across business owners with the former viewpoint. So, what do I mean by