Marketing Blog, Marketing Experts, Essex and Suffolk,

Are you GDPR compliant; Are you ready?

Posted on May 9, 2018 by Elan

I promise I am not writing another article about how you must be compliant or you will be subject to a fine of 4% of global turnover, or the ICO will be raiding your business premises anytime soon (Cambridge Analytica like) because you missed a comma off of your compliance statement. GDPR has certainly hit

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Do you know the prospective clients who are looking at your website?

Posted on January 29, 2018 by Elan

Although marketing and sales success is defined by consistency, choice of mediums, how creative you are with your approach, and how well you target the right prospects, most businesses are completely unaware of prospective clients who are organically searching for products and services through website visits. What you probably hadn’t realised is there are many

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Be consistent, creative and integrate your marketing activity with your sales!

Posted on January 11, 2018 by Elan

Marketing can be a grey area for most business owners, and creating consistency within your marketing activity is probably the key underlying denominator to building success. Having been a marketer advising businesses for over 30 years, and gaining huge experience across most sectors and business types, when I look at a new clients historical marketing

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Being ethical, is there any other way to do business?

Posted on December 5, 2017 by Elan

I remember speaking at a seminar in Chelmsford, which must be a good nine or ten years ago. I was talking about the internet, and how most of the great ideas hadn’t yet been invented, and that some of these great ideas would be worth £billions. I was trying to inspire the audience, and hoped

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