I always find this a fascinating subject. I hear businesses owners’ previous experiences of marketing advice and sometimes I despair at what I learn. Of course, marketing advisors or consultants are there to give advice on best how to market a company’s products and services. That is without question. However, there is so much more
Lauren Morton joins Elan bringing journalistic and real estate experience. Colchester-based Elan Marketing has appointed Lauren Morton to head up content and social. Lauren’s role is to bring her huge editorial experience forming part of Elan Marketing’s ambitious plans to grow the digital team, expanding upon the creative strengths of an already very accomplished team.
In forty years of advising clients, I can honestly and respectfully say I have seen just about every conceivable mistake that could be made when seeking marketing perfection. In reality, ‘marketing perfection’ doesn’t exist. The most successful marketers are continually evaluating their spending, creativity, tone of voice and delivery, seeking improvements and gains from their
Leveraging your ranking by thinking outside of the box is something we marketers think about all the time. SEO isn’t just about adopting the right keywords in the right locations, or those keywords you think your searchers are looking for, it is about leveraging on the back of your associated brands as well. It’s about
Colchester-based Elan Marketing has appointed Florence Harrington to head up its digital marketing department. Florence’s role as Digital Marketing Manager/Strategist forms part of Elan Marketing’s ambitious plans to grow the digital team, expanding upon creative strengths of an already very accomplished team. Florence has had a long history working client-side in marketing manager roles and