You’ve probably heard the term SEO before but if you’re not familiar with how websites work, you might not know what it stands for or just how beneficial it is for your business. What is SEO? SEO, meaning Search Engine Optimisation, are the steps used to encourage Google to rank a website or a webpage
“As social media platforms continue to prioritise paid posts over organic, it’s important to know how to continue to capitalise on your organic reach and engagement to continue to keep your audience engaged. Having a social media strategy in place is key to building your presence online, but there are a few things to consider when
To say we have had a disruptive and disconcerting two years would be the understatement of the last decade. However, Omicron and variants aside, we are heading into a predicted period of significant growth, part pandemic recovery, part supply chain recovery and some latent demand, and the rest fueled by businesses who have taken a
I always find this a fascinating subject. I hear businesses owners’ previous experiences of marketing advice and sometimes I despair at what I learn. Of course, marketing advisors or consultants are there to give advice on best how to market a company’s products and services. That is without question. However, there is so much more
Lauren Morton joins Elan bringing journalistic and real estate experience. Colchester-based Elan Marketing has appointed Lauren Morton to head up content and social. Lauren’s role is to bring her huge editorial experience forming part of Elan Marketing’s ambitious plans to grow the digital team, expanding upon the creative strengths of an already very accomplished team.