Marketing Blog, Marketing Experts, Essex and Suffolk,

Marketing advice: what is it or what should it be?

Posted on September 30, 2021 by Elan

I always find this a fascinating subject. I hear businesses owners’ previous experiences of marketing advice and sometimes I despair at what I learn. Of course, marketing advisors or consultants are there to give advice on best how to market a company’s products and services. That is without question. However, there is so much more

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Lauren Morton joins Elan Markerting

Posted on July 13, 2021 by Elan

Lauren Morton joins Elan bringing journalistic and real estate experience. Colchester-based Elan Marketing has appointed Lauren Morton to head up content and social. Lauren’s role is to bring her huge editorial experience forming part of Elan Marketing’s ambitious plans to grow the digital team, expanding upon the creative strengths of an already very accomplished team.

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What you should consider for a successful marketing outcome?

Posted on May 26, 2021 by Elan

In forty years of advising clients, I can honestly and respectfully say I have seen just about every conceivable mistake that could be made when seeking marketing perfection. In reality, ‘marketing perfection’ doesn’t exist. The most successful marketers are continually evaluating their spending, creativity, tone of voice and delivery, seeking improvements and gains from their

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Brand association SEO, do you know what it is and how powerful it can be for your business?

Posted on May 18, 2021 by Elan

Leveraging your ranking by thinking outside of the box is something we marketers think about all the time. SEO isn’t just about adopting the right keywords in the right locations, or those keywords you think your searchers are looking for, it is about leveraging on the back of your associated brands as well. It’s about

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ELAN MARKETING HEADS UP ITS DIGITAL MARKETING DEPARTMENT

Posted on September 28, 2020 by Elan

Colchester-based Elan Marketing has appointed Florence Harrington to head up its digital marketing department. Florence’s role as Digital Marketing Manager/Strategist forms part of Elan Marketing’s ambitious plans to grow the digital team, expanding upon creative strengths of an already very accomplished team. Florence has had a long history working client-side in marketing manager roles and

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