Elan | elancm.co.uk

Marketing measurement – how do you plan and measure your marketing investment?

Posted on February 6, 2019 by Elan

Working with a variety of businesses provides me with a unique insight into each business model. It isn’t just about the sector the business trades in, it is about the financial model, and this is highly relevant to how you market your business. Marketing planning should always start with the figures and the scalability of

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Are we going to see the demise in search results and websites?

Posted on August 13, 2018 by Elan

At first glance you may think the headline is the representation of madness, but the reality is it is already happening now, and the search statistics are backing up the shift in consumer trends. Whilst the main media channels focus on the difficulties for high street retailers and give a broad overview of how consumer

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Elan Marketing Puts Social Media on the Front Foot with New Hire

Posted on August 9, 2018 by Elan

PRESS RELEASE! Colchester-based Elan Marketing has appointed Logan Harrington to head up its digital marketing department. Logan’s role as Digital Marketing Strategist will help Elan to further grow the digital and creative strengths of its already very accomplished team. Logan has had a long history in working on national social media accounts including leading the social strategy of the

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Are you GDPR compliant; Are you ready?

Posted on May 9, 2018 by Elan

I promise I am not writing another article about how you must be compliant or you will be subject to a fine of 4% of global turnover, or the ICO will be raiding your business premises anytime soon (Cambridge Analytica like) because you missed a comma off of your compliance statement. GDPR has certainly hit

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Do you know the prospective clients who are looking at your website?

Posted on January 29, 2018 by Elan

Although marketing and sales success is defined by consistency, choice of mediums, how creative you are with your approach, and how well you target the right prospects, most businesses are completely unaware of prospective clients who are organically searching for products and services through website visits. What you probably hadn’t realised is there are many

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