Marketing advice and implementation, graphic design and web development services - international property sales

SW7 is one of a select few companies who have been instrumental in the introduction of a new concept in property ownership to the UK. The Fractional Ownership programme offered by them allows affordable “bite size” ownership of high quality luxury property for a fraction of the price you would pay outright. Concentrating initially on the high growth market of South Africa, which is benefiting from increased inward investment on the back of the World Cup 2010, SW7 plans to expand and offer properties globally over the next two years.

With it's main operation based in South Africa, SW7 needed to find a reliable and trustworthy UK partner to provide specialist property marketing support when promoting their products into the UK market. The requirement for clear and concise messages had never been so important as not only did SW7 need to sell their property portfolio, in doing so, they also had to undertake a process of educating the potential client and end user about Fractional Ownership and its benefits over schemes such as timeshare.

SW7 appointed Elan Creative as their chosen UK partners owing to the extensive experience the directors had already accumulated in working with some of the UK's leading property developers with responsibility of marketing new build developments across the country worth in excess of £1 billion. This coupled with their ability to introduce a sales network of over 5,000 property agents and their links with one of the UK’s leading PR property specialists has allowed all parties together to create successful campaigns, raising awareness and generating sales even through a “depressed” property market, where traditional investment sales as outright purchases are dwindling.

The range of literature and marketing assets that Elan created were designed to reflect the high quality of the product yet also sought to capture the essence of the location and the lifestyle that this afforded the potential purchaser. Our services for SW7 have included:-

• Branding
• Promotional Leaflets and Brochures
• Floor Plans and CGI
• Welcome Pack
• Creative copywriting
• Exhibitions and Banner Stands
• Website Design & Development

Client Testimonial

“Elan has surpassed all expectations, delivering a level of creativity, industry knowledge and proactive approach that has very successfully launched SW7 into the UK. The quality of the service Elan provides has been been incredible, and I would highly recommend their services.”

Pierre van den Elshout - Marketing Director, SW7