Direct Marketing
"People don't want to be 'marketed TO'; they want to be 'communicated WITH'"
Flint McGlaughlin
Direct Marketing
Owing to the explosion in digital media this is an area of marketing that is being revolutionised by the opportunities to direct customers online for instant access to your organisation, through their own volition.
Direct marketing can target new customers whilst they are in their “comfort zones” of home or work. It also offers a simple, cost-effective way to keep in touch with existing customers as well as enabling you to build profitable relationships with customers old and new by precisely targeting your message to address their needs with relevance, making you and your organisation both engaging and memorable.
Direct Mail
Its success and longevity as a marketing medium lies in the flexibility it offers and the opportunities it creates to communicate with, rather than market to, your customers. Amongst other advantages, direct marketing:-
- Can be highly personalised
- Provokes response
- Offers measurability
- Is cost effective in comparison with other media
It is estimated that direct marketing activity generates sales of £107 billion each year in the UK alone and this in turn is divided approximately 70/40 between b2c and b2b direct marketing activity.
As well as generating around 9% of consumer spending annually, the industry employs over 886,000 people, which in turn equates to 3.1% of all employment in the UK. In 2006, organisations spent a total of £43.6 billion on direct marketing with a value of sales of £125 billion being directly attributable to it. So not to be discounted...
Direct Response Marketing
We have the patience and expertise to plan and execute a successful campaign to raise all round awareness and create sales opportunities for your business.
Lead generation is key to business success and raising awareness by ensuring you stand out in your marketplace will provide these opportunities. Our team is committed to ensuring your direct marketing campaigns, from message to list to doorstep or inbox, integrate seamlessly with other marketing activities and work for you.
