Search Engine Optimisation in Essex

The Golden Egg of online marketing

“Doing business without advertising is like winking at a
girl in the dark. You know what you are doing, but nobody else does.”
Stuart Henderson Britt

Many business owners still think that achieving a top ranking on search engines is reserved for the privileged few or large corporations with big online marketing budgets – this just isn’t the case. Any business employing the services of an internet marketing professional can achieve everything they desire from online marketing within a very affordable budget.

Many websites still going live today (approximately 90%) aren't fully search engine compliant, and compliancy is the key to online success. At Elan it is our remit to build every website in a search engine compliant manner, and provide the client with a website that firstly has the ability to achieve page one position, and when it does it stays at the top. Many existing sites languishing on page three to infinity are only there because they the website owner doesn’t have the right strategy in place, and a website that is poorly built in the eyes of the search engines.

Search engine optimisation or SEO has almost become a new science in the world of internet marketing. The technology has always been there, but historically web developers have tried to cheat the search engines with unethical keyword content, hidden text and many other of what we call ‘Black Hat’ marketing techniques. In the past few years the search engines have become far more sophisticated in finding out who is cheating the system with unethical practices, and if the search engine doesn’t spot the cheats, you can be sure the competition’s web experts will, and they will report this to the search engines.

The guys who were very good at cheating the system are now the most knowledgeable search engine compliancy professionals, and many of these are the ‘golden egg’ when it comes to achieving high ranking on Google and other popular search engines.

The service we provide at Elan is to build fully search engine compliant websites. The next stage to agree an online strategy to not only make sure your SEO compliant website achieves page one presence, but also maintains that presence and stays in front, or more to the point on top of the competition.