Marketing for charity - graphic design and creative consultancy working for a not-for-profit organisation

The Royal London Society for the Blind is a long established charity based in Sevenoaks in Kent, who provide education, work and life skills support and training to visually impaired and blind people throughout the UK. Their tireless work in this area has enabled thousands of otherwise dependant people to improve their quality of life and gain an independence that would have been out of reach otherwise.

RLSB has used Elan to produce the majority of its information and donation materials since our formation in 2005. Our initial brief was to adapt the existing corporate identity and refresh the dated look that it was beginning to show. With the new look we were asked to redesign many marketing and donation materials including the bi annual newsletter, Lifechances, which is aimed at existing and potential donors and customers of the charity.

Our clear layouts and excellent typographical skills offered by the in house graphic design teams have enabled the RLSB to produce a professional looking yet more cost effective publication that disseminates charity information to the public. The skills that allowed us to provide this publication to RLSB also led to them producing their annual impact report through Elan Creative. This involved the creation of charts and graphs to provide good visual impact and information to the reader easily and quickly.

Recently, we have been working closely with the Employment Services section of the charity to promote their services both through direct marketing and exhibition materials, allowing them to engage more freely with their audience and potential clients.

• Rebranding
• Newsletters
• Annual Report & Accounts
• Exhibition Materials
• Newsletters
• Direct Marketing Materials

Client Testimonial

“Since the RLSB represents people with a visual impairment, we have to ensure that, for reasons of legibility, our marketing materials balance creative flair with large font sizes and high colour contrasts. Without exception, Elan's team always respect these requirements and consistently produce creative solutions at an affordable price.”

Andy Rowell - Marketing and Fundraising Manager, RLSB