Partnering your agency...
what's best for you?

When we first formed Elan as a marketing and design consultancy, our vision was to create a company that took the opportunity to capitalise on some significant changes that were happening within the agency environment at the time.

“Marketing” during the 80's and 90's was traditionally reserved for big corporates with big budgets who ploughed all their marketing money into large consumer based campaigns. Into the new century and with a more media savvy customer base, both consumer and business to business, marketing has evolved and there is a much greater demand and requirement for marketing amongst all kinds of businesses.

Coupled with the increase in the awareness of what marketing can achieve for you, there has had to be a big shift in the attitude towards the client from an agency perspective, clients were telling agencies that they needed to be more proactive, transparent and take some responsibility for a clients return on investment. Many agencies have been guilty of spending a lot of clients money providing marketing collateral that is totally ineffective and ends up gathering dust in the companies broom cupboard. These agencies they just sat back and waited for the client to tell them what to do next!

When we set up Elan we carried out a lot of research in this area, and from this designed and built our service to fit the new ideal of how an agency should operate. At the core of this is our client portal, which, through an online resource accessed via our site creates transparency and understanding of cost and detail the work required to substantiate that cost. Additionally, and key to our thinking is the return on marketing investment we achieve for our clients . We live and die by the results that our clients see and, success has been forthcoming, with some exciting growth for many of our clients and of course of our own company as a result!

For more details on our proactive service for SME’s and Corporates and how our portal can improve client/agency communications flow, please contact us on 01206 252378 or enquire