Outdoor Media

“For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does”
Stuart H. Britt, US advertising consultant

When you consider the audience and potential reach, with some strategic positioning, outdoor media is arguably the most effective way to raise awareness and introduce or reinforce expectations of your offering - after all you could be in front of your audience 24 hours a day, seven days a week, week in and week out – how many other media can boast that!

This one time expensive format is now more accessible to most businesses, as more and more cost effective outdoor media opportunities become available. Outdoor is no longer just the domain of the enormous billboards and we are exposed to outdoor media everywhere we go, estimated to be over 40 types of media including petrol stations, underground, buses, trains and even toilets! And with more and more outdoor going digital, the opportunities can only increase and it is this diversity in advertising mediums that can often attract clients to this option.

Creativity is key in conveying messages across this medium, it is important to stand out and capture the imagination through memorable graphic design.

As with all marketing mediums, outdoor is only effective if used within the framework of a planned and integrated marketing campaign. In business to consumer marketing environment, Elan is keen to recommend this growing media alternative and we are partnered by a highly successful and rapidly growing regional outdoor media buying agency offering competitive discounts that we are pleased to pass onto our clients.

If you would like more information on how we could incorporate outdoor media as a cost effective way of generating opportunities to see and raise awareness of your brand please click here. You can also view our portfolio or send us a brief and we’ll get back to you on how we can truly put your name up in lights.