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Elan — riding the crest of eco-wave


Ecoride launch their eco-friendly car rental service in London. The April launch of Ecoride has been an exciting project for the team at Elan, and a project we have been looking forward to working on. The proprietors of Ecoride Ali and Noman, chose Elan over a number of agencies, purely because of our grip on how to launch such an innovative service. Elan worked on naming the company, the brand itself, website and promotional materials. The Ecoride name was perfectly positioned for its market place and the company strap line “A to B without any C” was a simple but extremely appropriate description of the company. The Ecoride service is providing electric vehicles for a car rental service for consumers and businesses alike. London’s many electric car-charging posts that are springing up around the Central London area support this innovative service.


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