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Elan comes up with the right package

Elan has been chosen to formulate a direct marketing strategy for Midlands based All-Pack Supplies. All-Pack is a successful supplier of packaging materials, and supply to many large businesses throughout the West Midlands and Black Country region.

Elan entered into a three-way pitch to produce a range of conceptual ideas on how to carry forward a well-defined Direct Mail campaign that reiterates to existing and potential clients the depth of service that All-Pack supplies. All-Pack is a £3.5 million company, which has grown in size and reputation in recent years. Although the company has seen a great deal of success it was felt that there current sales team need support by providing an ongoing marketing initiative to engage with existing and potential clients.

Elan’s pitch was to explore the well-written brief from the client by using strong messages that recognise the common client problems that they may be experienced from current suppliers, and then providing very confident answers to these problems. All-Pack also has some major USP’s for the service they provide, and the direct mail campaign was extended to incorporate these and build the complete offering from All-Pack.

The whole exercise is not only to encourage lead generation, but also explore a brand awareness initiative, which will eventually lead to a higher profile within its target market.

Mark Fiddes, Managing Director of Elan stated he is looking forward to a long and mutually beneficial relationship with All-Pack, and is confident Elan will provide an excellent return on investment.