Elan Extends Marketing Strategy and Networks

At Elan, we have been very busy gearing up for a busy summer season as the economy drives itself forward. As well as the existing graphic design, web design and development projects and marketing consultancy and implementation retainers that we are undertaking on behalf of many SME clients across Essex and beyond, we have been busy seeking new clients and forging new relationships with potential clients and partners.

As part of our refreshed marketing drive, we will be using local networks and partner relationships to leverage further recommendations and referrals, by working in partnership with PR agencies such as Voice Communications both agencies are able to retain their individual identities yet provide a "complete" approach to marketing communications and all the disciplines and elements within.

Networking events locally are a key component to the forward marketing and sales strategy for us, and our MD, Karen Fiddes, is a newly appointed member of the IOD Essex branch following the recent attendance at a highly entertaining and successful event.

Karen comments, "The IOD is a prestigious organisation and like any networking event, opportunities are there for those who choose to take them. Collaboration is key to providing excellence in service within my business ­ and the IOD events have a very "collaborative" feel about them.

It is also an opportunity for me to improve and enhance my skills by learning from some of the best speakers in the business. This knowledge I can then deliver to my clients, adding value."