marketing-consultancy

Outsourced marketing, how does it work?

Appropriate, tailored marketing advice and essential skills are exactly what our clients need. This may be a requirement for an existing marketing department to outsource their social media activities with Elan providing a full social media management service. Or it could be a company that doesn’t have internal marketing resources and requires full consultancy, management and implementation of a marketing strategy.

The ethos behind our outsourced marketing department service is to fill the gaps (big or small) in a company’s marketing activity.

There is no doubt that marketing has become ever more complex in the digital age, and we’ve found that whilst they do have the will, many business owners just don’t have the time to learn how to market their businesses properly, let alone to create and implement a comprehensive marketing strategy. In fact, why should a business owner spend time solely dedicated to marketing, when in real-terms they should be looking at full business plan, the bigger picture for the business as a whole.

Take in to account also that employing an experienced in house Marketing Manager is a significant cost to the business. An expense that far outweighs the cost of our most resource heavy current client retainer.

Our outsourced marketing department service gives businesses a highly professional, experienced and cost-effective resource that taps into the full skill set of the Elan team. We call that having the best of both worlds.

social-mediaExample of outsourced plans

Social Media (single or multiple social media platforms)

Each of our social media management plans are bespoke. We don’t offer a ‘one size fits all’ approach simply because every business is different. The social platforms recommended, and level of activity those platforms, depends on the nature of the business and the goods and services it sells. Each plan is carefully designed and crafted for the individual business, and our recommended budgets are based on the level of activity required.

Initial works:

  • Platform profile graphics created by our in house design department
  • Full initial social strategy written before implementing live content
  • Writing of initial posts for each platform ready for client approval
  • Platform specific optimisation of the account profile pages to maximise reach, engagement and visitor experience
  • Establishing affordable budgets for social spend on organic and advertising activity

Ongoing works:

  • Ongoing authoring of content using our internal copy writers
  • Scheduling of content using specialist social media scheduling tools
  • Video and animation content creation
  • Design of infographics
  • Office and Out of Hours monitoring of engagement and feedback, liaising with designated internal client contact/s when required
  • Ongoing organic strategy improvements based on activity and results, delivered by our social media management team
  • Full management of advertising campaigns across social media channels

 

Content-marketingMarketing and Digital Management Plan (Consultancy, Website Management, Direct Marketing, Social Media Management)

View our Marketing Map

 

We currently provide a full outsourced marketing resource for many clients. The level of activity is based on recommendations, budget allocation and market sector of the business. Every full marketing management plan is carefully designed and crafted to create results.

Marketing Consultancy

  • Monthly marketing meeting
  • Ongoing telephone support
  • The writing of an initial marketing strategy for the business to take on board digital and traditional marketing activity
  • Internal team focus meetings, client specific – scheduled once a month
  • Your dedicated marketing manager who runs your marketing department at Elan
  • Brand custodianship

Website Optimisation and Management

  • Full initial survey report of the website to make recommendations for improvements
  • Full SEO (Search Engine Optimisation) review and properly set up the website for search engines
  • Ongoing SEO updates and improvements
  • Ongoing updates and changes to the website implemented, based on recommendations for continuous improvements
  • Ongoing content writing for blogs and news sections. Optimised and added to the site to improve website ranking on search engines (shared over social media to drive traffic)

Email Marketing

  • Full design of email templates onto a leading global email marketing platform
  • Full copywriting for article based content
  • Full graphic design services for all graphical requirements
  • Database sourcing services, providing high quality data acquisition
  • Ongoing management and monitoring
  • Lead generation services for sales teams

Social Media Management

  • Platform profile graphics created using the skills of our design department
  • Full social strategy written before implementing live content
  • Writing of initial posts for each platform ready for client approval
  • Optimisation of the account profile pages to maximize visitor experience
  • Establishing affordable budgets for social spend on organic and advertising activity
  • Ongoing authoring of content using our internal copy writers
  • Scheduling of content using specialist social media scheduling tools
  • Office and Out of Hours monitoring of engagement and feedback, liaising with designated internal client contact/s when required
  • Video and animation content creation
  • Design of infographics
  • Ongoing organic strategy improvements based on activity and results, delivered by our social media management team
  • Full management of advertising campaigns across social media channels

slides5 for elanExtended services

We have a full in-house creative team who can design marketing collateral for all forms of digital and traditional marketing. This includes…

  • Brochures and Literature
  • Mobile Friendly Responsive Websites
  • Logo, Brand and Stationery Design
  • Animation and Video
  • Advertisements (Traditional and Digital)
  • Signage and Exhibition Graphics
  • Full Public Relations services (Through a successful historic third party partnership)
  • Google Adwords Campaign Management

The Elan team is multi-skilled which means we can work with our clients on the design and creation of all forms of digital and traditional media. We can enhance your initial marketing assets by building a new website, or designing you a new brochure.

Our outsourced marketing department service not only provides great advice through our consultancy team, it also provides everything you will need to market your business effectively, whilst we maintain the strength of marketing through brand custodianship!


Glossary of terms:

Social Media Management:

This is where one company, individual or team manages the social media in its entirety for an individual or business. They become responsive for the full management so the client doesn’t have to be.

Monitoring:

Through social feeds we can monitor all engagement across social platforms, and then answer any questions that are presented to us via third party engagement. If the question is technical or requires professional knowledge from the client, we liaise between the client and enquirer to provide the information needed.

Platform Profile Graphics

Each Social media profile whether it is a personal profile or company page will have the need for high quality branded company graphics. We design all of the graphic requirements to enhance that profile. Typically, the favicon and main image on a Facebook page

Marketing & Social Strategies

These are full multi page documents which have been extremely well designed and thought out for each client, and form an organic document which provides the initial and ongoing direction for the client’s business. We produce a full marketing strategy which incorporates all mediums, or individual media strategies for particular mediums. (Please ask for a sample of our strategies)

Writers and Authors:

We have a team of professional copywriters who look after all of the content requirements for clients, and across all mediums and required usage.

Establishing budgets:

This is of course the requirement of the business owner. We recommend how many hours our team collectively needs to spend on your marketing each month, which includes a recommended budget based on these hours at our normal hourly rates.
We are very flexible in terms of budget allocation, and also very often phase in mediums to suit budgets – sometimes it is actually more appropriate to do so.

Social Media Advertising Spend:

Most of the social channels provide extremely targeted advertising platforms, so you can reach thousands of potential customers for a relatively
low spend. We can design, set up and management advertising campaigns across all social media platforms.

Infographics:

Infographics are a great way of getting information over very quickly and succinctly. With our internal design department, we can design functional and interactive graphics for your social posts and other digital activity.

Animation and Video:

We have in house animators and videographers able to design and produce animated graphics and videos which now create the very best tools for engagement across social media platforms. These can also be utilized for email marketing and of course your website.

Marketing Consultancy:

All of our consultants are highly experienced marketers having worked client and agency side of marketing. The full service is exactly like having your own marketing manager, but without the hassle or cost of a full or part time wage. Our consultants are always there when you need them, but work proactively to design marketing strategies that perfectly correlate with your sales activities and goals for the business.

Website Optimisation & Management:

We take ownership of making sure your website performs. It performs on the search engines for organic searches, it performs creatively to impress and influence visitors and it performs to provide excellent returns on investment for your business. Our role is to make sure this happens.

Database sourcing:

We utilize the skills of professional list and data brokers. They have no allegiance to any database owner, so will only source the very best databases for our clients, with no bias whatsoever.

Email marketing:

The modern form of direct mail, but delivers high quality professionally designed emails to multiple targeted recipients. A lead generation process through recorded activity reporting, enabling sales teams to contact as a warm lead generation service.