Branding, logo development, marketing strategy services for launch of city electric car hire service - London

Ecoride have their commitment to improve our environment at the top of their agenda and their eco friendly city mobility electric car hire rentals company has recently launched in North West London and is already attracting significant referrals and recommendations. Their initial marketing push has included marketing consultancy and advice on initial marketing plans and proposals offering key advice on the use of materials to attract investors and clients alike.

A recent small scale launch used a flyer which directed potential end users to a recently launched website offering telephone booking but soon to offer online booking. Ecoride plans to launch a city - wide service in the very near future and Elan will be instrumental in the growth of the business and raising the profile through maximising the budget available.

Again, Elan were tasked with researching and naming the brand and the use of simple icons and strong colours in the logo and stationery emphasises and promotes the company’s strong ecocredentials. A strong strapline has also been introduced and supports a strong campaign theme using a “leaf map” at its centre.

Our concepts and the subsequent brand development involved extensive research and think tanking, resulting in coherent and targeted messages for both the business to business and business to consumer environment.

Ecoride have taken the following services from Elan and continue to work with them in the development of materials as the business grows.

• Brand Design and Development
• Vehicle Livery
• Business Stationery
• Website Design & Development
• Direct Marketing Materials

Client Testimonial

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Ali Muhammad - Director, Ecoride