Direct Marketing

“People don't want to be “marketed TO”; they want to be “communicated WITH”
Flint McGlaughlin

Owing to the explosion in digital media this in an area of marketing that is being revolutionized by the opportunities to instant access that this discipline provides.

Direct marketing targets new customers whilst they are in their “comfort zones” of home or work. It also offers a simple, cost-effective way to keep in touch with existing customers as well as enabling you to build profitable relationships with customers old and new by precisely targeting your message to address their needs with relevance, making you and your organization both engaging and memorable.

Its success and longevity as a marketing medium lies in the flexibility it offers and the opportunities it creates to communicate with rather than market to your customers. Amongst other advantages, direct marketing:-

• Can be highly personalised
• Provokes response
• Offers measurability
• Is cost effective in comparison to other media

It is estimated that direct marketing activity generates sales of £107 billion each year in the UK alone and this in turn is divided approximately 70/40 between b2c and b2b direct marketing activity. As well as generating around 9% of consumer sales annually, the industry employs roughly 814,000 people, which in turn equates to 3% of all employment in the UK. In 2004 organisations spent a total of £37 billion on direct marketing, of which over £14 billion can be attributed to media spend. So not to be discounted...

Providing on and off line solutions for direct marketing elements of a campaign, Elan has the patience and expertise to plan and execute successful campaign 
to raise all round awareness and create sales opportunities for your business. 
 Lead generation is key to business success and raising awareness by ensuring you stand out in your marketplace will provide these opportunities. Our team is committed to ensuring your direct marketing campaigns, from message to list
 to doorstep or inbox, integrate seamlessly with other marketing activities and work for you.

Many organizations have already benefited from our experience in the direct marketing field for an examples of our innovative direct marketing streak please click here, you can also view our portfolio or send us a brief and we’ll get back to you on how we can really say something about you.