Copywriting

“You can say the right thing about a product and nobody will listen. You've got to say it in a way that people will feel in their gut. Because if they don't feel it, nothing will happen.”
William Bernbach

He’s right. Copywriting isn’t just about putting words on paper – we can all do that, some more competently than others but the principle is the same. What makes Elan stand out from all the others is that we capture the very essence of your business, product or service and provide imaginative copy that reflects closely your values and is appropriate for the media being used.

Whatever it is that you happen to be promoting, your message must create essential reactions within the audience, grabbing their attention, engaging their interest, creating a desire and ultimately provoking an action to purchase. The target must be able to identify with the product and establish that it provides a benefit, this can be conveyed through the use of some imagery but to truly have meaning, it must be reinforced by well prepared marketing messages that have impact where necessary and provide information if required.

We pride ourselves on providing solutions that best benefit our client and maximises the return on investment they place in us. Copywriting is no exception to this rule. The majority of our copywriting services are undertaken in house, with our team always working in conjunction with yours to provide copy that is correct, up to date and relevant in every sense to the reader. We are able to be totally flexible over copywriting and can make edits and expansions to existing copy, write copy from scratch or in some instances employ the services of a competent freelance copywriter (for example, where a high level technical detail may be required). Campaign and strap line copywriting are included in the quoted price for campaign concepts.

For website copywriting services, we are proud to work closely in conjunction with our chosen SEM partners High Position. Their extensive experience and knowledge builds upon and hones our already supplied marketing led content and ensures that your site being maximised for web optimisation.

We are continually working on copy for new projects and several organizations have already benefited from our excellent reputation for outstanding copy including SW7, their site may be viewed at www.sw7.uk.com and was written entirely by our team. For more information on this case study please click here, view our portfolio or send us a brief and we’ll get back to you on how we can really say something about you.