Without a doubt the explosion of the internet has radically changed the way people do business. Those of us who are of the pre-millennial generation would have relied heavily on advertising and traditional marketing methods to find out about products and services to fulfil a want or need. We’d pick up the telephone or visit a shop to find out more and perhaps even complete the sales cycle having done all of our research in what seems now to be a very labour intensive fashion!
The digital landscape has changed dramatically and opened up a whole new opportunity for businesses and consumers to connect on a much deeper, much more involved level. In an environment where competition is evermore fierce in creating brand awareness and brand loyalty, clever and consistent content marketing can set you apart from your competitors.
Boost your brand, your business and ultimately your bottom line
Content marketing is not just the latest industry buzzword. It’s a technique of creating and distributing valuable, relevant and consistent content aimed at specific audiences, to build long term customer relationships that drive virtual, or physical, footfall in to your business with the ultimate goal of generating sales. Done well it will certainly build your brand awareness through increased reach and engagement across the multiple digital marketing platforms, but the ultimate goal goes much deeper than that.
Providing targeted, relevant content to that defined audience we’ve talked about creates trust in your company, and your brand, and actually forms a vital part of the buying cycle, sometimes weeks and months before you are even aware that that customer customer exists.
Content marketing vs traditional marketing and advertising
Given that you may not even know your customers exist at this point, and may not ever know fully what impact your content marketing strategy has, researching and delivering valuable, relevant content in a consistent and timely way can be time consuming and often seem needless. However it is now, without doubt, one of the most critical aspects of your marketing strategy.
Content marketing is an integral part of what we do for our clients. Whether that is creating your next email marketing piece, generating content for social media management, blog writing or website content, the team at Elan understand that delivering the right content to the right people at the right time (and over a period of time) can be a vital element of a customer’s decision to trust and to buy from you.
In partnership with you, our dedicated team of strategists, copywriters, content creators and designers will ensure that your content marketing is true to your brand and relevant to your audience.