Graphic Design

Demand great visual marketing communications and make your business jive! Question: How many marketing communications have you seen this week that are consciously memorable on first sight, i.e. you can recall the key messages and the name of the product/service/brand. And now think about how many have you seen that have not even registered? Maybe

As a designer, selecting a specific colour reference is a vital benchmark when developing a brand. In this article, the first of a series, we examine the differences between colour formulas such as CMYK and RGB and their significant roles in graphic design and/or web design and web development. Representation Of Colour Firstly, it should

“You must be the change you wish to see in the world” – Ghandi Using logo design as an example, I want reflect on a typical approach and demonstrate why it’s important to keep all working design roughs. A logo is an integral part of a brand, the lynch pin that holds a brand together,