Water Direct - Integrated Marketing & Design Services

“We needed to find a marketing company that we could work with comfortably in launching a new concept in drinking water packaging. Elan integrated well with our people and their ideas were both refreshing and exciting....  I wish them every success and have no hesitation in recommending them”Keith Silcock - Managing Director, Water Direct Limited

Water Direct appointed us as their marketing agency during 2006.  At the time of appointment, we were tasked initially to produce a branding and marketing strategy as well as producing marketing materials for a new and innovative packaging product for bottled water.  Our in-house graphic design, web design and web development teams produced a range of marketing materials that offer strong brand identity by providing contemporary but sporty “on the go” logo and packaging styling to appeal directly to its younger, more active, target audience.

Having recognised our strengths, Water Direct then asked us for advice and guidance on revamping their core brand.  The project included the development of a range of materials to promote their full range of services including emergency bottled and bulk water supplies, contingency planning and water testing. Integrated marketing planning and implementation with Water Direct has led to us working with them in the following areas:-