Communicate UK - SEO & Digital Marketing for Web Success

Communicate are the newest client to join Elan but have already benefitted from the increased exposure that their website and listings in Google local search are bringing.  In addition to the design and build of a new website, Communicate UK were treated to a cut price update of their logo and brand style to better communicate and reflect the industries they are generally working in. This along with clear navigation, creative and web managed copy has seen Communicate reach the top of the search engines for local terms for specific search criteria in a matter of weeks.

From here a process of ongoing optimisation management will be undertaken, working together with Communicate to increase their online exposure through a variety of methods including directory listings, linking strategy, content management and housekeeping as well as deeper architectural adjustments to ensure

continued SEO compliancy for any updates in algorhythms going forward.

Having a successful website and indeed business is not just about search though and overall brand awareness and communication through several mediums is key to an integrated marketing strategy for any organisation going forward. Working with Communicate, we will aim to provide consistency in brand appeal and message to all target users with relevant messages using each of the media to their maximum. Initially we will be working with Communicate UK to deliver an effective e-marketing campaign to their existing client base, working to drive increased traffic to the site and generate cross sale opportunties. In future we hope to develop a more integrated strategy which will see them migrate from a traditional advertising campaign to more cost effective methods with increased ROI.