Speciality Coffee Association of Europe (SCAE) - World of Coffee – Maastricht 2011

"Elan has been an outstanding company to work with in helping to deliver not just a new and highly functional events website but with an overall design and branding strategy tailored to the needs and goals of our company. We were very impressed with the quality of work done by Elan and it is great to deal with an organisation that is so responsive to the customer's needs, delivers results in a timely manner and is willing to make the process so easy and effortless. I will certainly do business with Elan again and would highly recommend them to any company seeking to take their marketing needs to the next level..."Amanda Webb - Event Coordinator, Speciality Coffee Association of Europe

Introduction

We were delighted to have been selected to work with this prestigious organisation providing a wide range of promotion and exhibition materials for the SCAE World of Coffee event held in Maastricht.

Previous experience told us that the managing and staging exhibitions presents a very fast paced environment that demands attention to detail and absolute commitment to deadlines.

Working closely with the event organiser and their PR agency, we provided branding and marketing consultancy as well as vital support in implementation of campaigning that spanned a four month period in the run up to the show in June 2011.

The brand brief

Each event staged by the SCAE uses a unique branding and marketing approach according to the specific exhibition content, location of the event and ever changing target audiences for the client. As a flagship event in the SCAE calendar, we were asked to review all existing materials and offer a more cohesive and contemporary approach to the creation of a brand style for this years show. Our inspiration for the designs created came from the rich and soothing tones of the core product coffee, and this was carried through and complemented with a mixture of effective photographic crops and treatments, stylish typography, contemporary colours and textures.

This style was used throughout a range of on and offline activities – with the Elan team providing consultancy and implementation support where the Association’s in-house team or their existing third party partner resources were unable to.

The solution

The flexibility of our approach offered the SCAE the ability to tailor their requirement for best fit to existing supplier relationships.

Using our range of experience in driving cross channel marketing together with an agreement on brand, were able to quickly create and produce a consistent and relevant range of hardcopy materials including leaflets, tickets, advertisements, exhibition floor plans, visitor and exhibitor leaflets and brochures to generate return on investment.