Branding & Corporate Identity

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.”
David Ogilvy

We all know how powerful a brand can be when successfully executed and brands such as Coca Cola, McDonalds, Levis, Nike to name but a few have been built from the very same humble beginnings as you. Over time their logos and brands have developed, grown and matured becoming synonymous with certain values and standards. Successful branding looks at an organisation from the inside out and defines all that you represent. The face of that brand is of course the logo, and in time, with successful execution and business practice your internal and external communications will be readily recognisable as synonymous with certain values.

Your brand is the first point of contact with any prospect b2b or b2c and therefore it is imperative that your logo and resulting identities represent your brand values and what your organisation stands for. Our extensive service includes research and competitor analysis to make sure our ideas and the direction we take fits well with your marketplace.

It is equally important to ensure the “packaging and promotion” of that product maintains the correct association with your target markets as it develops and grows. Our experience extends to also working extensively with organisations to implement a cross organisation service branding strategy. 
This gives our clients the potential to differentiate the services they provide and target multiple potentials with very specific messages. Covering corporate identity, product and service branding that delivers results time and time again. Elan understands the psychology of brand and it's impact on potential targets.

If you are a business start up you will need an identity that makes you stand out in a crowded marketplace and identifies you as a leader and innovator in your given field. Even if your business is established it may be that you need to bring yourselves into the 21st century and take the chance to revaluate your brand and values.

We have recently completed several branding and rebranding exercises, the most successful of which has been Chargecrest Security Services. Their old logo no longer stood for what they believed the organization should say about itself and following a successful rebrand and website launch exercise, raised awareness of their services leading to a £1.5m contract from a major distributor in the UK. For more information on our rebranding exercises please click here, view our portfolio or send us a brief and we’ll get back to you on how we can make your brand, old or new stand out in the crowd.