Marketing & Marketing Implementation
Integration is what you need. Here at Elan we believe passionately that all marketing activity should be fully integrated to ensure maximum benefit to a business. Our years of expertise working for leading brands and transforming some brand beyond recognition mean that we have a depth of knowledge and commercial experience far surpassing many of our competitors.
We keep up to date with the latest industry trends for both digital and traditional marketing methods and record our thoughts and opinions on them and many other subjects here. There are also many useful articles giving sound information and advice - and all for nothing. For more news and information contact us.
Navigating the digital and online marketing landscape
Friday, 12 March 2010
The internet age has provided the biggest advances in the way we interact, communicate and inform whether personally or for business, since the industrial revolution. On a global level, this media and, more generally, technology has afforded digital marketers and more importantly their clients more opportunities than ever before to deliver highly targeted, effective campaigns at lower than ever cost for a much higher potential return on marketing investment.
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Marketing through recession
Friday, 12 February 2010
You are a business owner and perhaps facing an uncertain future in the face of increasing costs, fierce competition and sales that are ever harder to come by. You are bound to start looking at all of those non essential costs that can be considered as additional spending in order to keep costs to your business low. All too often in this situation, business owners wrongly consider their marketing budget as such a cost and significantly reduce or cut their marketing budget altogether in an effort to save money.
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Partnering your marketing agency... what's best for you?
Friday, 12 February 2010
When we first formed Elan as a marketing and design consultancy, our vision was to create a company that took the opportunity to capitalise on some significant changes that were happening within the agency environment at the time.
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A changing business culture?
Friday, 12 February 2010
Ask yourself too how much does marketing success contribute to business success and can one survive without the other? The two have certainly become very close and in highly competitive business to business environments or within those first delicate years - it can be the difference between survival or not.
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