Core Values & Principles
We love logos but you know, it isn't all about how you look and appear to the outside world at the end of the day. It is about people and making sure you have the right people for the job. Somebody who wants results as passionately as you do. Making sure you are getting the best for your marketing buck. Making sure that you (and they) deliver. How we think makes a big difference in how we approach projects and more information on our approach, opinions, services, team and partners is contained within this section.
There are 5 absolute core values that run through everything we do as an agency, a team, as a business and as individuals within those environments. Our mission statement provides a taster of this but what follows is what really sets us apart from the rest. Using these principles and values as a beacon to guide our approach, Elan has successfully developed long term, optimised relationships that deliver results and satisfaction time after time.
Integrity
Integrity in all that we do and working with only the clients best interests at heart provides a sound and stable base of trust on which long and fruitful marketing relationships can be built, proven.
Our clients have high expectations of us and we need to earn our worth and value within an organisation, rightly so. This can only be achieved through systemic and systematic transparency of communications, systems, processes, implementation and reporting.
All of which we have been doing for years. Having spent so many years client side witnessing the lack of agency transparency and honesty first hand, Elan's team know all too well the pitfalls of broken promises, dishonesty, escalating costs and lack of communication from agencies to clients and endeavour to avoid it at all costs.
Care
We care about what we do. We care about you. Our philosophy is founded on the fact that we listen carefully to a clients feedback and implement changes that will allow us to change, grow, improve and enhance our offering.
Caring is the reason we seek consistently to develop and improve ourselves to deliver better results for you. We do this by consistently expanding the boundaries, knowledge and expertise for ourselves and through our partnership network.
We care that we we deliver and ultimately you feel you have value for money. Our approach is considered and complete to the last detail, ask many of those who already use us. In caring about what we do, we strive to achieve excellence and pay the greatest attention to detail in all our consultancy and implementation services.
Respect
Elan believes that respect for each others skills and expertise are vital to the success of a strong team that flourishes, creating a vibrant highly creative environment.
Recognising and respecting the needs and wishes of the client, as well as the skills and expertise they too can bring to the table are paramount to our thinking. After all no one knows their business like they do.
The respect we show each other and you as professionals may shine through in any number of ways, many clients say the reason they respect us is because of our speed of response, our willingness to listen or our ability to simply be flexible.
We respect them because they are successful, they have made a serious commitment to marketing their business and they want to work with us to deliver results.
Family
Being one big happy family is really important to us and we don't mean in a "Waltons" kind of way. Family for us is about being a team, working together and communicating effectively to aid understanding and improve knowledge.
It is about nurturing and development and providing a safe and creative environment to exploring new possibilities, whether working internally or with clients and prospects.
It is about having a mentor and guide who can deliver unrivalled experience and knowledge with no catches or expectations in return.
For elan it is about enhancing and encouraging growth through feeding, supporting and educating our clients and peers through our approach.
Success
Our founding principle and the one that we hold closest to our hearts. It is THE single most important factor in our business, it is the thing we are measured by.
Your success is our success and many of our clients can testify to the successes that we have brought them.
Our success is bred through a network of close knit clients, suppliers and partners, all working together to achieve success for those they are working with.
We love nothing more than to hear or see the results that are delivered time and time again for clients though successful integration of marketing activity.
Achievement is key to our thinking in this area and we encourage our staff and clients to stretch their thinking and aim higher for their marketing plans and investment to instill the culture of success into our relationships. When a client achieves a business goal or target as a results of the work we have all done together, we celebrate that success with them.
Success is about reaching higher then the rest and enjoying the journey getting there, striving always to learn and apply the experience and knowledge.
Successful relationships are about being able to trust or rely on your partner or colleague and the most successful of our relationships with clients have this as a mainstay of the work we do.
From interpretation of brief through to campaign delivery we consistently breed success for us and our clients.
