About Elan CM

Why Marketing Return on Investment Matters

Being able to measure and gauge results from any business activity is crucial. Whilst some still say that return on investment as a marketing concept is dead, we maintain quite the opposite and ensure that this continues to be held in high regard, ensuring that any activity carried out is managed, assessed and acted upon to achieve maximum spend for a clients' marketing budget.

In the time we have been established as a marketing consultancy, we have written and implemented hundreds of marketing proposals and marketing plans, and designed many thousands of creative pieces for our clients. Our ability to achieve a well planned marketing spend for a successful marketing campaign and maximum achievement on return on investment comes down to a few key objectives.

Understanding our clients business
Excellent planning of a marketing campaign
Appropriate media selection
High level creative input
The ability to gauge results
The ability to act on results
Build marketing momentum

Clear Coherent Marketing Communication Strategies Work

Many businesses spend money on short term implementation of marketing communications activity - sometimes only ever dipping their toes - seeing marketing as a quick fix to induce more sales. Although sometimes a quick fix burst of activity can often provide tremendous results, it should never be carried out in isolation and should be part of a wider marketing mix and marketing communications strategy.

Marketing should be an ongoing process, and a process that continually brings results to the table - with "icing on the cake" moments using burst activity which may also be targeted by seasons, buying patterns etc. Many businesses we speak with have historically spent large amounts of money on inappropriate marketing methods and campaigns that are bringing very little in the way of results. When you actually analyse what has happened, there are very often quite simple reasons why these people have not seen the results they desire. This can be poorly executed materials, badly thought out messages or maybe the wrong type of media.

With all three concepts in alignment and using integration of marketing materials and media effectively, success will follow.

Marketing Consultants and Marketing Agencies are a Benefit

Quite simply and in the words of marketing guru Harry Beckwith - "If you want an expert, hire one...". We understand that you want to grow your business and may not yet have the internal resource to plan and manage a marketing campaign. Equally, you may have in house marketing expertise but need implementation skills to allow your marketing function to concentrate on strategy.

Either way , we can provide tailored support for your needs. Careful planning and account management allows us to truly reflect your business in your marketing communications. Understanding the clients business and the clients of the business, are essential components to any successful marketing consultant or implementation agency. This, along with a clear understanding of the target audience and end users, allows them to create the lynchpins of successful campaigning.

Historical sales histories, why existing clients buy, company USP’s and previous marketing attempts (successful or otherwise) are very important in trying to achieve future marketing success.