Marketing agency, graphic design and web design services

Direct Marketing

Owing to the explosion in digital media this in an area of marketing that is being revolutionized by the opportunities to instant access that this discipline provides.

Direct marketing targets new customers whilst they are in their “comfort zones” of home or work. It also offers a simple, cost-effective way to keep in touch with existing customers as well as enabling you to build profitable relationships with customers old and new by precisely targeting your message to address their needs with relevance, making you and your organisation both engaging and memorable.

Its success and longevity as a marketing medium lies in the flexibility it offers and the opportunities it creates to communicate with rather than market to your customers. Amongst other advantages, direct marketing:-

It is estimated that direct marketing activity generates sales of £107 billion each year in the UK alone and this in turn ...

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Website Development

Hard to believe that we ever lived without the information superhighway and when you consider that there are more than 100 million websites with an average of 300 pages each - a staggering 30 billion pages (and growing) – the competition online is fierce and increasing with the introduction of Asian and African markets to the mix. Your business and website should stand head and shoulders above the others in both web design and web development in order to attract and retain clients, potential clients and search engines.

Your site is your face on the world and whether your site is informative or interactive, you need to have a lasting impact. Getting the best ROI out of your overall online budget hinges on many things including a stable platform, ripe for future expansion and development as well as managed search engine optimisation, PPC and email campaigns, maximising the opportunities to see over the net. Good ...

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SEO

Many business owners still think that achieving a top ranking on search engines is reserved for the privileged few or large corporations with big online marketing budgets – this just isn’t the case. Any business employing the services of an internet marketing professional can achieve everything they desire from online marketing within a very affordable budget.

Many websites still going live today (90% or more) aren't fully search engine compliant, and compliancy is the key to online success. At Elan it is our mission to build every website in a search engine compliant manner, and provide the client with a website that firstly has the ability to achieve page one position, and when it does it stays at the top. Many existing sites languishing on page three to infinity are only there because they the website owner doesn’t have the right strategy in place.

Search engine optimisation or SEO has almost become a ...

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Social Media & Online PR

The explosion in Social Media and the mass marketing opportunities that this has brought to the table in the last 12 - 18 months are there for all to see through this ubiquitous and cost effective method of marketing.

Various social media platforms have joined the market in this time adding to the already established players of Facebook, Bebo, MySpace, Linked In, with more tailored and industry specific solutions - Fixedia would be one such example in our own field. The figures on users and therefor opportunities to see are staggering but beware - like all marketing disciplines, social media has it's place but not everywhere - not all businesses are suited to this medium and many hours can be wasted on campaigning that simply isn't going anywhere.

Consistency is key and there are a number of fundamental rules that apply in this specialist market - as a new medium, everyone has their opinion. One thing is for ...

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Marketing Agency

Marketing consultancy and planning is crucial to the success of any campaign regardless of its size. It is essential of course that you, your organisation and your marketing have a clear and concise message but this has no relevance unless the message is disseminated on a consistent and timetabled basis, ensuring that you hit all of your target markets, some, if not all of the time through different media approaches.

FACT: Scattergun marketing gets scattergun results, our approach is to prevent ad hoc marketing and maintain consistency in all areas of marketing.

The use of an integrated marketing approach requires careful planning to ensure all the messages come together at a given point creating maximum exposure for your brand and offering. Our marketing consultancy services can be taken as a one off service providing ad hoc advice on all aspects of internal and external marketing communications strategies or ...

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Web Designers and Developers

Whether you already have a website or are considering the build of a new one, appropriate web design has to be at the forefront of the thinking in the process of determining the user experience and functionality of any site. Excellent web design needn't compromise the visibility and "stickiness" of your website to both humans and the search engines. Had you ever thought for example how much more traffic you could generate and retain if you had a professional looking site with some of the best web design out there and then see that site reach the top of the search engines for keyword search terms, all the time building new customers and loyalty among existing customers. Perhaps your are driving traffic to your site but the design of your website (or maybe other factors?)then doesn't accurately reflect your brand and all it stands for, perhaps it is not meeting customer expectations and you are experiencing increased bounce ...

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Digital Marketing

When considering e marketing as part of an integrated approach it is essential not to get carried away with the potential reach of this method (globally, around four billion e-mail messages are sent daily!). You also need to consider the suitability of this medium to your target audience - how many construction site managers do you see sitting at desks reading their email? It should also not ignore the fundamental rule of direct marketing - that it is personal and should be targeted catching the target at their most receptive.

As a "push" marketing tool offering targeted messages that are sent directly to selected customers or prospects and upon reaching the inbox cannot be ignored, e marketing can be very effective. Don’t forget that the message header must be read – even if the user deletes your email without opening it. Email marketing is immediate, targeted, and measurable and is relatively cheap but is not ...

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Graphic Design

The importance of excellent creativity to the success of your business or campaigns can never be underestimated. Recent data collected by a leading industry body established the following:-

Good creativity in all areas of your business adds value and kudos to your product, creating a desire within the audience to explore your marketing materials further. If you add value to your business or offering through design (and remember this is only perceived value and doesn’t actually cost you anything except the time we spend on it), you are effectively

engaging with your audience at their level and they are more likely to spend with you than one of your competitors.

Our creative services cover all disciplines, consistently producing high quality graphic design that delivers return on investment in any marketing method time after time. Our services include graphic design for:-

Businesses that have ...

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